Formerly known as MOFAS: Minnesota Organization on Fetal Alcohol Syndrome

Exciting News
from MOFAS

If you're looking for the Minnesota Organization on Fetal Alcohol Syndrome (MOFAS) you have come to the right place. We have some exciting news about our organization. We have a new name! MOFAS has officially been renamed Proof Alliance. Our mission remains the same: to prevent prenatal alcohol exposure and to improve the quality of life for people living with fetal alcohol spectrum disorders (FASD).

Why PR%F

We now have the proof that prenatal alcohol exposure is a leading cause of brain injury in children. We have the proof that FASD is 100% preventable and people living with an FASD can reach 100% of their potential.

Why Alliance?

We seek to build powerful alliances with people with an FASD, their families, legislators, experts in the field, new partners, and community members to bring awareness, research, and services to this field.

What's Next?

Proof Alliance is rebranding, expanding, and we're moving! We have a new logo, website, and prevention campaign to help change the norms around drinking during pregnancy. And in May 2019 we will be moving to a stand-alone building. Proof Alliance commits to the people of Minnesota and we will continue to develop transformative programs to help Minnesotans impacted by FASD.

Introducing Proof Alliance: MOFAS Announces Rebrand


Media Contact: Sally Mollman, Exponent PR, 612-305-6847,

November 13, 2018

Introducing Proof Alliance: MOFAS Announces Rebrand

SAINT PAUL, MINN. – In conjunction with its annual conference and national affiliate meeting, MOFAS (the Minnesota Organization on Fetal Alcohol Syndrome) announced a new chapter in its history by unveiling a new name: Proof Alliance. The organization, a national leader in promoting awareness about the effects of prenatal alcohol exposure and advocacy for individuals and families impacted by fetal alcohol spectrum disorders (FASD), is expanding its influence by disseminating its signature programs nationally and creating an alliance of partners and experts in the field.

“The way we talk about FASD has evolved over the past 20 years,” said Sara Messelt, executive director of Proof Alliance. “But the effects of prenatal alcohol exposure on a fetus have not. Our mission is to bring clarity to this issue and accelerate our advocacy and support for all of the children, parents and families who are impacted – to bring the proof.”

Since 1998, MOFAS has had a dual purpose: providing education on the impact of alcohol use during pregnancy, which can encompass a lifetime of physical, mental and behavioral disabilities, and championing efforts to enable individuals living with FASD to reach their full potential. Through the extensive rebranding effort, Proof Alliance will continue to offer these critical prevention and support services through its mission-driven name. The 501(c)(3) nonprofit will roll out its new look and feel with a revamped website, digital properties, collateral materials and digital awareness campaign in the coming weeks.

“It is an exciting time in the field and in our organization’s history,” Proof Alliance board president Maya Tester said in a statement. “Every major medical organization, from the Surgeon General to the American College of Obstetricians and Gynecologists to the American Academy of Pediatrics, has looked at the research and issued unequivocal statements that no amount of alcohol is safe at any point during pregnancy. Our goal is to create an alliance of individuals impacted by FASD – families, researchers, legislators, providers, community partners – to boldly champion this message.”

According to Messelt, the rebrand, made possible through a collaboration with Minneapolis-based agencies Colle McVoy, 10 Thousand Design and ArcStone, represents a recommitment to the mission the organization has supported since its inception. “FASD is 100 percent preventable, and our goal as an organization has always been to provide the proof to back this statement up. We’re confident that, through Proof Alliance, our team will be better equipped to clarify what we stand for and share our message with a broader audience.”

For more information, please contact Sara Messelt at or visit

About Proof Alliance

Since 1998, Proof Alliance (previously the Minnesota Organization on Fetal Alcohol Syndrome) has worked to eliminate birth defects caused by alcohol consumption during pregnancy and to improve the quality of life of the individuals and families affected by fetal alcohol spectrum disorders by providing resources and support. By building partnerships and improving services, Proof Alliance generates awareness of the importance of alcohol-free pregnancies.



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