Welcome to the Communications Support Hub!
PROJECT TYPE: MEDIA RELATIONS
Leveraging Press Engagement to Boost Awareness
ESTIMATED PROJECT TURNAROUND TIME: 2 days to 1 week
*Given the time-sensitive nature of some media releases; this task may be prioritized over other projects if needed.
STEP 1: Tell us about the opportunity here (*insert form link).
NEXT: When a media opportunity arises, the Communications Manager will work closely with the relevant Program Manager(s) to draft an initial press release. Program support staff may be engaged to help gather content, including key data, quotes from subject matter experts and other activities as requested. The draft may go through several revisions before being finalized. Once the press release is ready to disseminate, the Communications Manager will conduct personalized outreach to targeted media contacts in an attempt to secure coverage.
*If we garner interest from a media outlet, see Prepare Media Talking Points.
PROJECT RASCI // WHO DOES WHAT?
R: Communications Manager
A: Program Manager(s)
S: Relevant subject matter experts, prospective spokespeople, Program Support staff, Communications Manager
C: Relevant subject matter experts, Communications Manager
I: Leadership team, board members, key stakeholders and constituents
- DATABASE UPDATES: Communications Manager and/or Coordinator
- CONTRACTS & INVOICING: Project Manager
- TRACKING & REPORTING OUTCOMES: Communications Manager
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