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You have the power to create meaningful change.

Together, we can prevent prenatal alcohol exposure and support people with fetal alcohol spectrum disorders (FASD).

Why is cause marketing good for your business?

  • Be a leader in commercial responsibility

  • Makes giving back easy and sustainable

  • Provides a ‘feel good’ shopping experience

  • Strengthens brand affinity and trust

  • Builds community connections

How can you engage for good?

Collaborate with Proof Alliance to make a real difference.

  • Offer discounted rate to liquor stores on featured product(s); proceeds donated
  • Supply featured product(s) to restaurants/bars; proceeds donated
Restaurants & Bars
  • Implement round-up campaign, Inviting customers to round up total; proceeds donated

Contact us today!

Our organization provides a variety of resources, programs, and initiatives that are designed to help prevent prenatal alcohol exposure and support those affected by FASD. Join us in our mission to make a lasting impact in increasing awareness and providing support for those in our community affected by this disorder.

Together, we can make a positive impact on our community.

Let’s open up a conversation.

What is FASD?

FASD is a range of lifelong physical, mental, behavioral, developmental and/or learning disabilities. FASD is caused by prenatal alcohol exposure.

FASD is a spectrum. Symptoms vary for each individual. Common symptoms can include:

  • Hearing or vision problems
  • Difficulty in school
  • Poor coordination
  • Sensory sensitivity
  • Hyperactive behavior
  • Difficulty paying attention
  • Memory issues
  • Poor social skills
  • Impulsivity
  • Poor reasoning
  • Poor judgment skills

What causes FASD?

FASD is caused by prenatal alcohol exposure (PAE). Prenatal alcohol exposure, or drinking alcohol during pregnancy, can cause lifelong mental, behavioral and/or learning disabilities.

Characteristics of an FASD may put one at higher risk for:

  • Difficulty in school
  • Interaction with justice system
  • Houselessness
  • Substance use
  • Inconsistent employment
  • Mental health challenges

Proof Alliance provides the following core programs for our community: 

  • Public awareness about FASD and the impact of prenatal alcohol exposure. 
  • Prevention campaigns and outreach to promote alcohol-free pregnancies. 
  • Training for professionals to create FASD-informed community (education, research, legal/judicial, healthcare, law enforcement, legislative, and social service systems) 
  • Care and support for youth, families and caregivers impacted by an FASD. 
  • FASD diagnostic services to help identify and diagnose children with an FASD. 
  • Training for healthcare systems to help clinicians screen for/treat alcohol use during pregnancy and identify and care for kids with suspected or diagnosed FASD. 

Mollie O'Brien, Executive Director

"With appropriate diagnosis and treatment, community support and specialized care, people affected by an FASD can lead fulfilling lives and have the opportunity to reach their full potential."

Get to know Proof.

Proof Alliance isn’t against alcohol...

Rather, we are in support of healthy, alcohol-free pregnancies.

Just because you’re not drinking alcohol doesn’t mean that you can’t enjoy a tasty and fun drink! 

We have the Proof.

For the latest information and resources on FASD prevention and support, review our library of fact sheets.

Case Study: Working together to share the Proof.

See how Proof Alliance partnered with alcohol-free beverage brand KUL MOCKS in 2022.

‘Keep it KUL When You’re Not Drinking’ Campaign

Let's open up a conversation.

Distributors, suppliers, liquor stores and bars – you can collaborate with Proof Alliance to make a real difference in our community.

Contact us today!